Calibehr Case Study Detail

CLIENT OVERVIEW:

One of the largest Digital Cable TV and Broadband Services provider in India. Their cable operations straddle across key Indian geographies and offers cable television services across 140 cities and towns and high-speed cable broadband services across 21 cities.

OBJECTIVE

- Client has a large cable television customer base across India who are using either their standard definition or high definition set up boxes.

- Client contracted our services for promoting and upgrading the existing standard definition set customers to high definition set.

SOLUTIONS

- Recruitment of field officers for this activity.

- Field Officer visits the potential customers, promote and convince them for upgrading to high definition set top box or high definition package for the existing HD customer.

- Tracking field officers daily activity.

- Publishing daily sales visits report.

BeNEFITS

- Client has been able to increase the sale of High Definition set top boxes.

- Client has acquired new customers through this initiative.

- Client is being able to track and monitor resources and productivity leveraging technology.

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